![]() Rather in contrast to the two corps' JP branches, it's Holo EN that seems more dissonant than Niji EN. Unfortunately for Niji, ACCELERATE! hit a few snags, management couldn't get the concert delivered on schedule, and while 2022 was a year of Niji win after Niji win, 2023 became the opposite.īut even so, even people here routinely recognise that the chemistry between, say, Millie, Pomu & Selen, or between Vox and the late Nina are/were something Hololive lacks for its EN branch to this day. And they clearly had farther reaching plans with the concert and everything. Its quick growth was a genuinely sensible strategy to build team synergies while Cover let EN languish at 5 members of questionable chemistry for a year. Before, it was criticised for being too much like Holo EN). Niji EN 2.0 did have considerable success in differentiating itself from Holo EN (well, after Luxiem's debut. They badly need a distribution hub out of the States.Ĭlick to expand.I wouldn't quite go that far. Cover knows how to sell outside of Japan, they're just pretty screwed by the still super high air freight rates. Nijisanji has that Anime Production Company issue where they don't really know how to sell outside of Japan and have failed miserably. It's "anything outside of Japan doesn't really exist". It kind of translates out to "fishbowl", but we'd call it "big fish in a small pond" while not quite representing what happens. Someone that knows Moonrune idioms a lot better could find the correct one, but a Japanese friend explained the philosophical approach. Cover has its issues, but they've fought against the brutal "fishbowl" mentality that pervades Japanese companies. Yagoo deserves a massive amount of credit in this regard. The one thing that I really think people miss on the regular is just how well run Cover is. ![]() Cover might eventually clear 5 million USD a year in plushies alone with how well those have been selling, while at the same time switching far more to a sponsorship/IP type revenue model. Which likely means they aren't selling merch that a Western Audience wants to buy. If we take their likely over-assumption as fact, it means their entire Margin is basically in JP buyers of merch.
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